Actually I use Cottonelle wipes by Kleenex. I guess I just called them Wet Ones for short. But their plastic tub is actually refillable, so you'd have to find something else to organize your life with!
And yes I like Lanacaine better because it has an anesthetic in it, so it dulls the pain as well as soothes it. (gee, they should pay me to do commercials for them!)